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Proposal of Business Strategy of SBU
Polúch, Eduard ; Dočkal, Emil (referee) ; Zich, Robert (advisor)
The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.
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Analysis of the Competitive Advantages of an SBU (within the Organizational Structure of the University of Economics, Prague)
Landová, Jana ; Pichanič, Mikuláš (advisor) ; Staňková, Anna (referee)
The goal of this thesis is to define the competitive advantages of a strategic business unit (SBU) that is within the organization structure of the University of Economics, Prague (VŠE). The Central and East European Studies Program (CESP) operates as an SBU within VŠE. This is a one-semester paid program that is part of the of foreign language programs at the university. The program's advantages were defined on the basis of a survey of CESP's competition on the market for free movers in the Czech Republic, a SWOT analysis, and the evaluation of a survey of CESP's students. In the future, CESP should be promoted with a focus on these advantages and the program should be further developed accordingly so as to attract new students to VŠE.
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